With over 20 years of experience in the localization industry, Yee served as the Vice President for Asia at a major localization company prior to founding CSOFT and understands the intricacies of executing a successful localized strategy. She has a proven track record of guiding businesses de-risk entering global markets not only through her expertise, but through her drive and creativity.
Throughout her 20+ years of industry experience, Yee has been featured in a number of publications, including the Boston Globe, the Economist, Fortune Magazine, IDG journals, and Investor’s Business Daily. Yee is a recipient of the international Stevie Award for Best Asian Entrepreneur for Women in Business, a Top 25 Globalization Executive by Globalization Today, a Fortune Most Powerful Women, and was identified by CNN Money as one of technology’s 36 most powerful disrupters.
In June 2016, Yee led CSOFT into a partnership with the Shenzhen Municipal Government and launched the Shenzhen 100 research report which utilizes hard data and qualitative indicators to create a 9 dimension CGMI (China Global Maturity Index), and assists the government in implementing effective policies to support global market strategies. Yee is also a standing Committee Member of a leading Think Tank, the China Center for Globalization (CCG), which is dedicated to the globalization of China’s enterprises and talent.
Yee holds a Master’s degree from Rhode Island College and has completed a senior executive program at Harvard Business School. She has been recognized for her many contributions in the sphere of education in China and around the world at Guangdong University, the John Hopkins-Nanjing Center, the Asian University for Women, and the Let Girls Learn initiative.