Case Study

Creating Market Savvy Manuals for Western Audiences


Founded in 1987, Huawei’s first foray into international markets was in 1997. Since then, they have seen remarkable international success, overtaking Ericsson in 2012 to become the world’s largest telecoms equipment manufacturer, with annual revenue in 2014 reaching over 46 billion USD.

As they pushed further into international markets across a wide range of products from traditional telecoms to consumer devices, Huawei came to find that their technical documentation was not accurately reflecting their strong market position…



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